Novesta's production facilities date back to the 1930s, when the famous shoemaker Jan Antonin Bata opened a new factory in the small town of Partizánske in the middle of Slovakia. Over the time, Novesta has become one of the last purely European produced brands throughout Europe.

The signature shoe of the Novesta brand, the Star Master still carries the unmistakable chunky sole and vulcanisation marks that guarantee a true Novesta shoe. Every pair is handmade from the finest natural rubber and materials. The style is recognisable anywhere in the world.